Messung has always been a ‘habitat’ for innovation; a ‘culture’ where engineers, researchers and skilled workers continuously turn new ideas into innovative products and solutions.

Since their pioneering start in 1981, Messung has been committed to building industrial excellence in India. Messung has indigenously developed new products, and joined hands with strategic industry majors for different technologies to improve productivity and transform spaces for Indian industry, homes and businesses.

Although Messung started out as a pioneering PLC manufacturer, today, Messung is a diversified Group spanning three broad businesses: Automation & Controls, Electrical Engineering and Workplace Technology – each serving multiple industries.

Automation & Controls

Industrial Automation
Building & Infrastructure Automation
Home, Office & Hotel Automation
Electrical Engineering

Distribution & Control
Control Panels
Energy Management
Workplace Technology

ESD Workplace Systems
General Workplace Systems
Cleanroom Workplace Systems
Messung is a dynamic group, working with passion and diligence to deliver the most advanced and cost-effective solution for Indian industry. Across the industry spectrum, Messung partners with OEMs and end users to deliver the most efficient technology and service.

Integrating strategy and technical consulting expertise with deep domain knowledge and real-world experience, Messung helps industries, institutions and OEMs to improve efficiency and optimise their processes and workplaces.


Messung is 100% committed to its ‘Navonmesh – Make in India initiative’. Indeed, indigenous innovation is the foundation on which Messung is built. The company was established in 1981 with the objective of developing India’s first PLC. Meprolog-H was launched in 1983-84, and became the first of many path breaking PLCs developed by Messung.

Messung believes India needs cutting-edge technology at cost-effective prices – and indigenous manufacturing is the only way to provide it. Messung today has three production units and one Technology Centre in Pune where the team works continuously to design, develop and manufacture innovative solutions.

A major focus of Messung’s manufacturing is Automation. Well-known as an innovative PLC manufacturer, Messung is currently working on producing global quality PLCs, remote I/Os, SCADA applications, PID controllers and other controllers for industrial, building and home automation systems.Messung’s IoT-enabled Programmable Logic Controllers are feature-rich solutions that meet the exacting demands of modern industry. Messung is also developing world-classfront-end and back-end devices for home automation.

Yet another thrust is on workplace furniture. With world-class infrastructure and the latestmachines for wood cutting and metal cutting, Messung is manufacturing customised industrialwork tables, ESD tables, workstation chairs, ESD chairs & stools, storage trolleys, lab tables, racks, cabinets and othersolutions to optimise ESD and general workplaces. Built to the latest standards, Messung’s workplace solutions provide global quality and world-class looks at affordable prices. What’s more, since Messung manufactures all products inhouse, the potential for customisation with fast turnaround times is exciting.


Messung’s expertise extends to Building Management Systems (BMS) and Integrated Building Management Systems (IBMS). Messung’s IOT-enabled BMS solution based on the Niagara Framework provides control and supervision of HVAC, Security, CCTV, Intrusion Alarm and Fire systems, including diesel genset, water pumping systems, and other third-party systems, which are now mandatory in all modern buildings.

The open solutions provide a sustainable foundation that supports and evolves with your building system’s lifecycle, helping you achieve over 30% savings in energy and operational costs while maximising occupant comfort and productivity.

Messung partners with Distech, Canada for their unique building management products and solutions. Products include:

BMS controllers
Bacnet/IP controllers
Bacnet MS/TP controllers
Lonworks controllers
Field Devices
HMI Displays
Electrical Engineering
Messung provides reliable, intelligent and world-class solutions for the Power Monitoring and Distribution sector besides customised Energy Management systems that provide complete visibility of electrical usage in industry, infrastructure and data centres.

Distribution & Control: Messung has tied up with Wöhner, Germany for revolutionary Busbar and offers the complete range of low voltage power distribution control system as per IEC 61439. Messung provides smart power distribution control panels with Wohner’s busbars and their own automation products like PLC, HMI and Scada.

Energy Management: Messung offers the complete, customised energy management solution as per IEEE 519including Network visualisation software as per ISO 50001 to help enterprises optimise power usage, improve power protection and increase productivity by reducing downtime, safety risks and electricity bills.

Messung partners through the complete lifecycle with an end-to-end PLM solution that covers the full gamut of ‘analytics-measure-analyse-solve-supervise-alert’ for efficient energy management including detailed mitigation.

With their expertise in electrical engineering, and incorporating best-in-class products from Janitza and Fuji Electric Consul Neowatt, Messung enhances productivity and the reliability of your critical electrical assets.

Products include:

Class A Power Quality Analysers from Janitza (IEC 61000-4-30 / EN 50160 / 61000-2-4)
DIN Rail Power Quality Analyzers and energy meters from Janitza
Network visualisation software and IT solutions from Janitza
Single Phase Online UPS from Fuji Electric Consul Neowatt
Three Phase Online UPS from Fuji Electric Consul Neowatt
Active Harmonic Filter from Fuji Electric Consul Neowatt
Industrial-grade Servo Stabilisers from Fuji Electric Consul Neowatt

Partner with Messung for a wide gamut of technology solutions for your industry or business. Messung offers the latest technologies and innovative solutions to serve diverse needs – from automation systems to building and home automation to energy management and workplace systems.

Trust Messung to provide the most efficient and cost-effective solutions, covering almost every aspect of your industry – to enhance productivity, minimise costs, achieve global quality and sustainability standards.

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | Comments Off

How to Use Cynar, According to Bartenders

How to drink it

So how should cynar liqueur be consumed? According to bartenders it cannot be consumed neat because of its strong flavor, and instead is used mostly in mixes and cocktails.

Some cocktails made using cynar include:

Cynar Cola – Cynar, cola and a lemon twist.
The Italian Job with Cynar – A “twist” on the classic Negroni cocktail with this liqueur instead of gin.
Saint Joan’s Revenge – Made using cynar liqueur. It is a play on a Bloody Mary but it uses marinated artichoke hearts in place of the tomato juice to add an unexpected flavor combination for this savory drink.

It can be used in cooking as well. Adding some into meat sauces will give them that extra bitter touch which perfectly accompanies fatty flavors like butter or olive oil. This is because artichokes are actually low carbohydrate vegetables so they have very little impact on blood sugar and can be used in a low-carb diet.

It’s versatile, it’s tasty and bartenders just love to use it. However, if you decide to use this bitter liqueur, whether on its own or in one of these classic cocktails that have been around for decades, it is definitely worth having in your bar. It can be used as an alternative for gin when making a martini cocktail too so there are lots of options open to you with this drink.

Why you should drink it

Why you should drink cynar is because it’s a liqueur you don’t necessarily see all the time, but is well worth adding to your collection if you are an avid cocktail drinker. It also offers health benefits such as being a digestive aid, helping to reduce nausea and being good for the heart.

Cynar is also great because it can be used in cooking. You can substitute it for rum or put it into marinades to give them an earthy flavor. You should drink cynar if you are looking to try something new but don’t want anything too crazy; this liqueur will definitely get people talking about your drinks when they taste how delicious the cocktails are. So, whether you’re just trying out some of these recipes at home on yourself or having guests over who love their food with a little bit more bite, using it instead of other liquors is sure to go down well with all involved parties.

The history of Cynar

The history of this liqueur is a rather interesting one that is filled with many twists and turns, but at its current place in the market it has a lot to offer. It was first introduced in Italy in 1952 and was created by the co-operative of artichoke growers called Cynar. Its main markets are across Europe, with larger shares coming from Italy and France where it is often enjoyed as a digestif after meals (and sometimes during).

Its origins go back way before its creation in 1952 by Italian distiller Angelo Dalle Molle who wanted to create an artichoke-based liqueur that would have a unique flavor unlike other spirits at the time due to being made from wormwood extracts rather than the usual ingredients.

Interesting facts about Cynar

It is one of the main ingredients in classic cocktails such as The Negroni and Americano which are both well-known drinks created by bartenders.
You should aim for around 20-30 mls per drink but if you want something bigger then it can be mixed with up to 50 mls, however this will bear more alcohol content so please be careful when drinking, especially if you’ve just started out.
Often referred to as an acquired taste due to its bitter, herbal flavours it is still consumed worldwide today and has become popular in the world of mixology.

Cynar can be used just like any other liqueur or spirit that’s for drinking on its own or mixing with other drinks such as cocktails. It works great when mixed into a classic negroni made up of gin, vermouth rosso and campari which are all Italian ingredients themselves.

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | Comments Off

How to gain more profit using cryptocurrency exchange script?

A cryptocurrency exchange scriptis used to launch a new online cryptocurrency exchange website where the user can trade cryptos with fiat currency or crypto to crypto.

Using this script, the entrepreneur can set centralized and decentralized exchange platforms easily.

Features of Crypto Exchange Script

1. Powerful Trade Engine

2. Staking

3. Liquidity Option

4. Over the Counter

5. Swift Trading

6. Atomic Swap

7. Trade Estimator

8. Bot Trading Security Features of Crypto Exchange Software

1. Data Encryption

2. HTTP Authentication and Jail Login

3. Anti Denial of Service ( DDOS)

4. Cross-Site Request Forgery Protection ( CSRF)

5. Two Factor Authentication (2FA)

Osiz is named for best cryptocurrency exchange script company to give the best solution businesses. We have around 13+ years of experience in developing all cryptocurrency exchange solutions like web app and mobile app development to buy and sell cryptocurrencies easily.

White label Crypto Exchange Software

White label crypto exchange softwarecomes with easy customization industry-leading features, grade security, an UI/UX attractive interface, and a world-class trading experience for users.

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | Comments Off

Internet Marketing Basic Information


Internet marketing is the practice of promoting your company on the Internet with an easily understood, easily navigated, and easily accessed website. It is one of the fastest-growing and profitable businesses today. Marketing online is an important aspect of the business world today. Internet marketing is not the quick and easy road to riches that some would have you believe. You may find it is a cost effective way to deliver quality buyers for your services at little cost compared to most types of marketing services. Marketing is an ongoing process that will never end for as long as you wish to seriously profit from your website.


Marketing on the internet today has changed dramatically over the past few years. It is getting more expensive to implement through traditional advertising channels. Marketing for online businesses are also changing and will keep changing along with the internet as long as technology keeps dictating changes. Marketing your business on the internet can bring you new customers and expose your company to vendors and clients alike.


Online marketers are constantly devising new Internet marketing strategies in the hopes of driving more traffic to their Web sites and making more sales; witness the increasing use of blogs as marketing tools for business, for instance. Online marketing is not necessarily expensive and, take my advice, nowadays, you HAVE TO AFFORD IT. Online advertising techniques have been dramatically affected by technological advancements in the telecommunications industry.


Website design has undergone various developments and you have to use the latest technology so that your visitors trust you. Website visitors need clear direction in what they are supposed to do on a website. Effective Internet marketing is what drives websites to the top of major search engines like Google, Yahoo, and MSN. Internet marketing is still very much in its early development and people will always be finding new and improved ways to drive traffic to their website.

Link building is the process of getting other websites to link back to yours. Putting links to complementary products in your web pages helps you rank better by the search engines and is one of the best ways to gain search engine positioning that has relevant inbound links to a website.


Articles submissions are a powerful tool in successful internet marketing, they are also a fantastic method for getting quality one-way incoming links to your site and the way the search engines like. Articles are reviewed by other users and you will be called out on information that is less than reputable or solid. Articles also drive some direct traffic to your website.

Marketing with the use of articles has many benefits and is one of the best methods of getting backlinks. Articles also drive some direct traffic to your website. Bottom line, website traffic generation is an essential part of any internet business plan and should be attacked from several different levels to help insure the stability and longevity of your business. It is imperative that you not only have a professionally designed website, but a professionally marketed website as well. Internet marketing is one of the most key aspects of an effective website. Marketing is the glue that joins the website design and development with actual sales.


Internet marketing is a cost effective way to deliver quality buyers for your services at little cost compared to most types of marketing services. It is still very much in its early development and people will always be finding new and improved ways to drive traffic to their website. Marketing is actually one of the most challenging professions to become successful in, but it can be achieved if you are both hard working and patient. It is also very interactive as you are able to reach a broader audience.

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | Comments Off

3 Easy Tips to Master Your Targeted Bulk Email Marketing

Online marketing by email is, as the name suggests, the use of email in marketing and spreading your word about your services or products. It simply works like; you, as the owner of an online business, has to send emails on a regular basis to your opt email list. The questions are: What is an opt email list and what do you have to send?

Basically, an opt in email list -also known as bulk email list- is a list of email addresses of people who have shown an interest to periodically obtain any kind of information from online businesses like yours. The term opt in means that you have their permission to send to them whatever email newsletters, brochures, or any other online advertising stuff that you have dedicated for your targeted bulk email marketing solution.

In marketing by email, your e-mails target might be one of the following:

Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again.

You need a life long customer. To this goal, your second target is to establish a permanent communication with your customers and always offer them something useful for free like news letter.

1 Simple Reason to Build your Targeted Bulk Email Marketing Solution.

Sending emails to your targeted bulk email list would simply give your online business a great push in the positive direction. Internet users, registered in your list, are already interested to hear about your business and here is your easy chance to win new customers.

Discover right now 3 Tips to Master Your Targeted Bulk Email Marketing.

1. Decide What Your Target Market is.

A significant step to succeed is to well define what your target market is in order to design a targeted marketing strategy. Marketing by email solution would be in vain, if you build a list of people with diverse interests.

Moreover, having a niche market would bring more focus on your advertising campaign and would drive more targeted website traffic because you direct your emails to people who would most likely be interested in knowing about your offer.

2. Check the Residual Income of your Target Market

When it comes to targeted bulk email marketing, defining your niche will not be the only factor to bring your online business to the next level. Instead, making sure that your niche is a profitable one is of course necessary. To this end, check other well accepted internet marketing forums to see what others say.

3. Generate Solutions To The Problems Of Your Target Market.

Start your targeted bulk email marketing solution by looking for common problems in your niche and then fire your creativity to find solutions to them. It does not have to be a 100% complete solution, but it should offer a real help to your list. This tip alone would show you as an expert in your field and let people be happy to hear and buy from you.

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | Comments Off

Relationship Marketing – A Brief Overview

The relationship marketing strategy developed from the direct response marketing campaigns popular in the 60′s, 70′s and 80′s. These campaigns emphasized the importance of customer retention and continued customer satisfaction, rather than an emphasis on individual transactions, and per-case customer resolution.

What is Relationship Marketing?

Relationship marketing is a type of strategic marketing that targets it’s audience with more direct information on the specific products and services a customer may have interest in. It differs from other forms of marketing in that it seeks to retain customers by building relationships with them, rather than a direct or intrusive strategy, which focuses on acquisition of new clients by targeting majority demographics, based upon prospective client lists purchased from third party sources.

As traditional marketing took off in the 60′s and 70′s, companies found it more difficult to sell consumer products. The original model had developed into a system, which focused on selling relatively low-value products in mass quantities to a higher volume of consumers. Since the beginning of modern day marketing platforms, many methods have been developed in an attempt to broaden its scope. Relationship marketing grew out of this era, and is one example of an attempt to expand the reach and applicability of marketing.

Simply put, relationship marketing focuses on targeting the relationship of company to customer. If you have an existing customer base, it makes sense to learn what these customers like about your products and services and how you as a company can improve on this. If you build on the good relationships you already have with your customers, and create customer loyalty, this is more valuable than putting energy towards always attempting to gain new business.

Defensive Marketing vs. Offensive Marketing

Relationship marketing can be understood in simple football-like terms of offensive and defensive approaches. “Defensive” marketing and “offensive” marketing are terms that were coined by C. Fornell and B. Wernerfelt in 1987.

Defensive marketing describes attempts to reduce customer turnover, increase customer loyalty and retain the customer base already in place, by keeping them happy with your service, and interested in your products. In contrast, offensive marketing seeks to obtain new customers and increase purchase frequency. Defensive marketing focuses on reducing, or better managing customer dissatisfaction, while offensive marketing focuses on “liberating” dissatisfied customers from competitors and moving them into the offensive marketer’s customer base essentially getting customers to switch teams.

Customer & Consumer Relationships

Relationship marketing is a key collaborative strategy to retain customers. It is essentially an offshoot of customer and consumer relationship management. The theory is this; attracting new customers is more costly, yet less profitable than developing existing client loyalty. By developing and promoting your existing client base through research and an understanding, you will create a loyal client base for years to come, with less expense and higher returns. Building lasting relationships with the clients you already have is a recipe for long-term marketing success.

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | Comments Off

Network Marketing – When You Advertise

I was visiting a very popular network marketing site today. I was a bit surprised when I took a look at the sponsor page. I found several people on the sponsor page who I had never heard of before. So why was I surprised?

This network marketing site has many opportunities to “get involved” :

1. You can chat on their message boards.
2. You can submit articles for the monthly newsletter.
3. You can post comments and interact on one of several blogs.
4. You can buy advertising in four different places.

This is not the only site where I’ve seen network marketers invest time advertising in one place, but then not getting involved in other places. (all on the same site)

When you market, look around for opportunities to get involved:

1. If you’re advertising in an ezine, write a guest article from time to time.
2. If you’re buying a banner ad, or button ad, see if you can write a guest column for the site.
3. If you’re advertising on a blog, comment on posts weekly. Write well thought out, helpful comments. Offer to post guest posts once in a while.
4. If you’re advertising on a site that has a message board community, participate in the community. Visit weekly and add value to the conversations.
5. If you’re placing a classified ad on a message board, make sure to also participate in the community so that those who see your ad know who you are. They open your ad because they want to know what you have to offer.
6. Sponsor a contest from time to time on sites you are advertising on. You want your name and your company name known on this site.
7. Offer to contribute content on the site in an area where they don’t have quite enough content.

These are all ways you can get involved in the sites you are investing money to advertise on.

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | Comments Off

The Holy Trinity of B2B Marketing

Technology marketers (especially the ones who live in agencies) love to make marketing more complex than it really is.

While there’s a lot of craft in the practice of technology marketing – and some of it does start to resemble rocket science – the core of the discipline is very, very simple: you have to be able to answer three questions quickly, clearly and compellingly.
The Three Questions

Again, nothing that would trouble Einstein:

1. Who the hell are you?

2. Why should I care?

3. Why should I believe you?

That’s it. The whole enchilada of technology marketing (some would say all marketing, but I actually believe the soap, cigarette and beer peddlers are doing something very different).

If you can answer these three questions well, you’ll have done the hardest and most important part of your job. You will also have made the other parts of your job a lot easier.

The questions are sequential. You can’t answer them out of order. In fact, answering the first question well earns you the right to ask the second and answering the second well earns you the right to ask the third. Answering all three earn you the right to sell something. There is no other way through this obstacle course.

Fail along the way and you haven’t just lost the battle, you’ve lost the war.

Let’s take them one at a time:

1. Who the hell are you?

This question tests your ability to break out from an unspeakably noisy world, stand out from a very specific kind of competition and win passage to the second question.

The question is phrased in colloquial Yank-speak for a reason. ‘Who are you?’ presumes the questioner wants to know the answer. ‘Who the hell are you?’ assumes the opposite: that the questioner not only doesn’t want to know, but is openly hostile – annoyed that you’ve interrupted their train of thought and tried to impose your agenda on to theirs.

This reflects the real world of the marketer/prospect relationship. Most technology marketing commits the fatal error of assuming the audience welcomes the communication and is highly motivated to sift it for its meaning.

In the real world, the opposite is true. Your prospects don’t give a damn about you. They want you out of their face. They hope that you fail so that they don’t have to give you any more of their precious time and attention.

‘Who the hell are you?’ more accurately reflects the psychological context of your attempted communication. It also raises the bar. A lot of marketing can pass the easier test of intriguing an interested, motivated audience. But you’re not marketing to your mother. You’re marketing to someone who considers you the enemy.

To make the challenge even more accurate (and raise the bar still further) you have to consider your Question 1 competition: the other people and things who are also trying to get the same person’s attention at the same time.

Your direct commercial competitors are only one cluster of competitors for the attention of your prospect. Some of these may be formidable competition in their own right. Some may outspend you. Others may execute better. But they’re still not your main competition for Question 1.

Your Question 1 competitors are legion and they include such formidable foes as:

* Manchester United

* Global Warming

* Scarlet Johannsen

* A leaking toilet

* A highly-strung boss

* Your prospect’s wayward teenage daughter who didn’t get home until 3am and refuses to talk about it.

You get the idea.

In the no-man’s land before the Question 1 hurdle, that pesky company who makes better widgets than you is not the problem. Scarlet Johannsen is the problem.

Your challenge is to use words and pictures to stop your target audience for a millisecond, then plant a tiny suspicion that the thing in front of them just might be worth another five seconds of their time.

This is the art of the headline.

Some headlines tell the prospect who you are in a direct, literal way (“Learn Italian in three weeks or your money back.”). Others tell people who you are in a more oblique way. They may communicate what kind of company you are, your attitude to your work or the general world you operate in.

The art of the headline is the subject of another article. For now, it’s enough to say that a good headline stops the prospect in their tracks and moves them closer to your answer to Question 1.

Who the hell did you say you were?

2. Why should I care?

You’ve elbowed Scarlet aside for a few seconds. You’ve emerged from the Question 1 scrum with a small scrap of your prospect’s attention.

Now you have a tiny, fleeting opportunity to answer question 2, ‘Why should I care?’.

The key here is speed. Successfully negotiating Question 1 does not mean the prospect’s door swings open; that you’re ushered into the office, given a cappuccino, and begged to tell your tale.

Despite the effort you put in to getting this far, you have less than a minute to clear the next hurdle. And it’s harder than the first. Maybe exponentially so.

‘Why should I care?’ can only be answered with statements that establish direct, personal relevance for the prospect.

You’ve woken her up. This had better be good. Maybe something like:

* ‘There is a train coming and you’re on the tracks and we know how to untie you.’

* ‘There is a pot of gold hidden underneath a bush and we have a map.’

* ‘We will keep you out of jail.’

* ‘We will make you rich and famous.’

* ‘We will save you so much money you can do that thing your boss keeps striking out of the budget.’

* ‘We will get you out of your crap company and into a great company that appreciates and rewards your talents.’

If it weren’t for one thing, answering this question effectively wouldn’t be so hard. That one thing is the next Question.

If it weren’t for the next Question, you could simply lie. You could make any of the statements listed above, sit back and wait for the web hits to come pouring in.

But Question 3 awaits. And it’s no good blagging your way through this one if you have zero chance of clearing that one.

Your answer to Question 2 has to be:

* Relevant – something the prospect actively thinks about, cares about, worries about.

* Available – something that isn’t being said by everyone else.

* Attainable – something you can deliver on; something you can prove you can deliver on. Something true.

Now you can see the challenge.

Most technology marketers try to clear Question 2 by making the grandest claim they can make. They think about the benefits their solution confers, then think about why this benefit is good, and why this good thing is important and why this important thing is essential.

Then they say the ‘essential’ thing. And it comes out like this:

* ‘Increase your profitability with our spell-checker.’

* ‘Boost your share price with our middleware.’

* ‘Double your revenue with our test software.’

White noise. Static.

Answering Question 2 is about finding some clear space in the market, then balancing relevance and credibility into something intriguing. Not something that closes the deal right here and now; something that moves the prospect to the next question.

Your job here is to raise an eyebrow. To earn a few more minutes to give you a fighting chance to answer Question 3.

3. Why should I believe you?

You’ve passed two very tough tests. Your prospect knows who you are and why you think they should care. Now you’ve got a chance to make them do something about it.

But first, you need to make them believe that what you said in Question 2 just might be half true.

This is the struggle for credibility. No single fact can win it for you. You need to amass enough evidence to tip things in your favour.

There are many ways to bolster credibility:

* Statistics – ideally independently generated

* Awards

* Accreditations

* Analyst attention and endorsement

* Media attention and endorsement

* Lists of customers

* Testimonials

* Case studies

* Your reputation

* The way you speak

* The way you look

* The way you behave

* Your resources and assets

* The credentials of your team

* Other successful products

* Your company’s commercial success

You don’t just need one or two of these if you want to clear Question 3. You need as many of them as you can get.

Notice that ‘simply making a claim’ is not on the list of credibility-builders. A claim is an empty thing. Prove it. Demonstrate why it’s true. Show how you deliver on it. Make me see the light.

Credibility is never granted it is always hard-won. This is true because all IT buyers have been badly burned. Most have been badly burned repeatedly over the most sensitive parts of the body. They’ve heard a lot of claims and they aren’t in the mood to take yours at face value.

But because it’s so hard, tech marketers often forget the most powerful credibility-builder of them all: a good story that makes sense.

A good, strong, logical story, well told, can earn as much credibility as three or four of the credibility-builders listed above.

This is especially true for ‘early adopters’ or ‘champions’ who rely less on what others do and more on their own judgement.

You may not have all the proof you need. You may not have all the endorsements you’d like. You may not have any customers at all. But if your stuff works, there’s a reason. And if you can explain why it works while other solutions fall short – and do it in a distinctive, compelling way – you can pass the test established by Question 3.

This doesn’t mean you don’t need any of the credibility-builders. The more the merrier. But if you’ve got a great story to tell, invest in telling it well.

In short: get the best copywriter you can find and shower him in riches.
Using the three questions

Answering the Three Questions is the hardest part of technology marketing. It’s also the most important part.

You can spend a fortune on advertising; have the best search engine optimisation in the market; generate a library of killer white papers – none of it will work if you can’t nail the Big Three first.

As obvious as they sound, the vast majority of technology marketing fails miserably at answering the three questions quickly, credibly and compellingly.

At Velocity, we make the Three Questions the starting point of every engagement. We don’t get stuck into campaigns, websites or brochures until we (and the client) feel we’ve cracked them.

You can map your entire marketing plan to the Three Questions or use them to guide and evaluate any single piece of communication.

In a good piece of marketing, you can see the Questions get answered, in order. In a bad one, you have to hunt for the answers and you’re not satisfied when you find them.

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | Comments Off

SponsorDaddy – Just Another Online Network Marketing System?

SponsorDaddy, the latest, claim-to-be-greatest online network marketing system which is now in pre-launch, has managed to create a bedazzled buzz in the online network marketing world.

So what’s all the fuss about SponsorDaddy anyway? Do we really need another over promise/under deliver online network marketing system? What makes SponsorDaddy so great?

As little as 2 years ago, there were only a handful of funded proposal style MLM systems, which gave any newbie the opportunity to be branded as “The Expert” in the industry. Today the internet is jam packed with tacky landing pages delivering endless “free” reports and overpriced eBooks disguising the obvious intention of lead generation.

So, when we received an invitation to check out the SponsorDaddy’s online network marketing system, naturally our defenses went up.

If any online network marketing system is going to compete against the masses, it obviously needs to stand out amongst the crowd. What we found as unique was the ‘plug and play’ approach to work for any MLM system, not just a lead generation tool, but as a way for you to brand yourself, together with your MLM opportunity.

In our experience, most online network marketing system provide excellent methods of lead generation, but a poor follow through on directing those prospects to your primary MLM opportunity. SponsorDaddy has that feature automated, making it easy for anyone new to the business as well as MLM professionals.

Adding to that, SponsorDaddy has the ability to market multiple MLM opportunities under the same platform, to the maximum of three different opportunities. On face value, the above benefits are enough to grab any successful network marketer’s undivided attention. But seeing online MLM system’s come and go, one has to ask: Can they deliver what they promise?

SponsorDaddy is classed as the new kid on the block, but the founders are most definitely not.

NaXum Online Marketing Services has been the provider of tools and services for home business entrepreneurs for about 6 years, enabling them to successfully market products and services online. From powerful custom flash movies, to custom newsletter systems, to a live spokesperson welcoming your website visitors, Naxum Online Marketing Services has touched every aspect of online MLM. With the experience gathered from dozens of custom branded online marketing system’s for affiliate companies, direct selling companies, their MLM leaders and distributor force, Naxum created SponsorDaddy. The same platform used for custom systems, now universal.

SponsorDaddy’s system appears to be rock solid. How about the money? Although SponsorDaddy system was designed as a MLM tool to promote your primary business, there’s a compensation plan attached which seems foolish to ignore.

SponsorDaddy pays out on direct coding bonuses (fast start) and weekly, residual income through a new style, very generous binary compensation plan.

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | Comments Off

How to Reach Target Markets With Personalized Printing

How to sell Bob, Chris, Taylor and Apple in the Future

Selling to a diverse group of people isn’t easy. This is particularly true when the groups are separated by generational differences and perspectives. I have a brother for example that refuses to join Facebook and I guess that I should be happy he has a telephone. My mother won’t join twitter and my grand daughter is too young to have a Facebook account. People prefer to communicate differently and we must adapt to this. It is critical that you understand the dynamics of who you want to sell to and how to sell them with the right marketing strategy and sales tactics. Let us examine a few common differences and think about how we can better reach each person on an individual basis.

Bob – the 70 year retired Plumber

Reading the paper and watching TV is how Bob gets his news. If you want to connect with Bob, you better use the paper and the telephone book or pay for an evening news ad on TV. A good recommendation from a friend is the best source for getting Bob’s business. If you try to send Bob an email, you are wasting your time and an internet connection is going to remain dormant in the house. Bob doesn’t understand where the traditional values went and likes to pay for everything with cash or by check. The best way to reach Bob is with a personal letter or note.

Chris – the 50 year old Fireman

As far as Chris is concerned, the Internet is a confusing contraption that crept into his world to show him just how old he is. The computer revolution began just as Chris was entering the workforce so he had to adapt, just not willingly. Chris uses the computer as a requirement and prefers the older methods of communication. Chris has watched his children adapt and grow with computers but would rather watch TV and read the newspaper. He tolerates the computer to connect with some of his friends and has slowly migrated to using Facebook so he knows what his family is doing. However, Bob will use the computer to research and find information and thinks of it as a tool to gather information.

Taylor – the 30 year old career woman

The world according to Taylor is connected through the computer and social networks. To some degree, if something isn’t connected to the internet, it is outdated. Taylor grew up with the cell phone and instant messaging. Taylor believes the best way to stay connected with friends is through Facebook YouTube and LinkedIn. When Taylor wants to purchase something, her network of friends and connections will influence the decision of what to buy. Taylor thinks that subscribing to a newspaper or using the telephone book is what old folks do because everything is on the Internet. Taylor likes to hang out with her friends socially at places like Starbucks and reads her friends posts and blogs. Taylor likes to experience life with a global perspective. Taylor rarely pays by cash or check and does most everything by credit card and frequently online.

Apple – the 12 year old student

The computer and the internet has always been part of Apple’s life. She doesn’t know anything different. However, the grounding of traditional values is refreshing to Apple and she has grown to appreciate life’s simple moments. Taylor has been taught about and is aware of the predatory nature the Internet can have and is balanced in her use of it as a tool. The multi-media world for Taylor is easy to adapt to and it seems like she was wired for technology with built in filters to make sense of how to use technology and still remain human to others. Apple has a high conscious level and value for nature, energy with the environment. These values are very important to her and impact her purchase decisions even if they are for a 12 year old.

I hope you see how these people are different and how they see the world from different perspectives. Because of this diversity, we can’t afford to approach everyone with the same ideals and marketing methods. It just won’t work and we must adapt to a personalize approach to increase the response we are looking for.

Personalized Marketing is Possible

Fortunately, the marketing and printing world has adapted and there are new ways to personalize everything and anything. The internet can become the best tool to reach certain clients and it can also be the worst way to reach others. We need to learn how to mix and match the right method of communications to reach each of our market segments individually.

Purls or Personal URL’s is one way to reach a mixed market. This involves using personalized postcards and personalized mailers to increase response rates. The concept is simple. People are attracted to and respond to a personal, old fashioned direct mail that directs them to a personal website. When you receive one of these, you are almost drawn like a magnet to the website, because it is personalized and it appeals to everyone, young and old.

The level of sophistication for these personal mailing is endless. For example, you can develop a target specific marketing message for Chris the Fireman if you put a fire truck on the cover of the mailer and use Fire fighting jargon. To reach Bob, a pipe wrench on the cover will appeal to his memory and invite an impactful response.

I hope you see how personalized, targeted mailings are a requirement for reaching a diverse market. When you want to increase the success of your marketing dollars, the best place to start is with a savvy business printer. Look for a company that knows how to leverage data and digital printing to reach your target market audience. The individual cost per piece will be higher. However, the response rates will be so much higher with personalization that you can reduce the number of pieces sent while you create a value proposition that actually makes personalization a value.

Test the Power of Personalization and Multi Media

One of the best ways of working with a business printer is to test market a few campaigns and see what works best. Because you can often measure the response rates by the consumer actions, you will know what works. Your business printer should be able to create different versions of your marketing mailings so you can determine what works best. Testing is important.

If you are trying to reach Taylor the career woman, you should try using appropriate images on the cover to attract her attention. You would do this instead of putting a golf club on the cover for Bob who enjoys playing golf. Changing the images for each target marketing group can have a dramatic impact on your results.

Using multi-media is also a key to success. When you can orchestrate a marketing campaign that has variable images to target each target market and uses different copy for each group and also blends email campaigns, and video with direct mail – you have a wining combination.

We aren’t done yet. Imagine adding the power of social networking to achieve your goal with Blogs, Twitter, Facebook, MySpace, YouTube and LinkedIn so you are reaching all the socially connected individuals. You could drive all your interested traffic with PURLs and your messages to a web page that closes the contacts with unique offers or video offers. Yes, this is how marketing has changed and it isn’t just the future – is how we expect to be reached. This is certainly how the youngest of our group, Apple, expects to be treated in the future.

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | Comments Off